Praise for every life story

Cultivate an appreciative culture and spread positive energy.

We hope to encourage more people to support animal volunteers who have been saving lives and striving for animal welfare for a better future through public voting.

Embrace every animal being

Respect life and embrace its values.

We hope to build a loving and inclusive community and encourage the public to respect life through these inspiring stories behind the nominees.

Treasure every encounter

Inspire life on life between human and animal beings.

We hope to seek a loving home for animals at the adoption centres or shelters and foster mutual love and support between the owner and the pet through this campaign.