Praise for every life story
Cultivate an appreciative culture and spread positive energy.
We hope to encourage more people to support animal volunteers who have been saving lives and striving for animal welfare for a better future through public voting.
Embrace every animal being
Respect life and embrace its values.
We hope to build a loving and inclusive community and encourage the public to respect life through these inspiring stories behind the nominees.
Treasure every moment together
Inspire life on life between human and animal beings.
We hope to promote the peaceful coexistence of animals and humans. Create an inclusive community where humans and animals coexist in harmony by treating one another with intimacy, providing mutual support and companionship, and fostering a spirit of mutual acceptance.